| Welcome to StrategyBranding a division of ENS Media We've helped radio stations and their sales departments make millions of dollars, and now that you've arrived here, we'd like to focus our attention on helping you "get luckier in sales." From strategic jingles and commercials to client seminars to creative consulting, we exist to make radio easier to sell and more effective for advertisers. Read on! |
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Maybe this is your story. Marlene is the top-billing radio salesperson in a metropolitan MidWest city, with nearly $2 million of clients to keep happy. Last year, her station's creative department hit a slump, and a competing media pitched more clever ad campaigns to several of her top accounts. It worked. Many of Marlene's biggest clients traded in the stale, cliché-ridden creative at Marlene's station for fresher thinking. There was only one way for Marlene to win her top accounts back: to present them with even stronger advertising that truly stands out. Her sales manager gave her permission to lean on us in October and by year's end all of her biggest clients had voted in favor of our strategy, our creative and more importantly...Marlene's station.
Who we are.
Wayne Ens and Peter Brown first joined forces in 1996, and built StrategyBranding to unify their strengths: marketing and strategy, seminars, consulting and their ability to develop and produce powerful branding templates and ad campaigns that stand out. To read or hear more about each of them, click their picture below.
 Wayne Ens, Marketing Director (click photo to read some of Wayne's trade articles) |
Wayne is a true marketing leader...with an innate ability to see possibilities and problems from all sides. He lives for his boat...and to help marketers and media to increase their sales at a profit. One of America's most sought-after media speakers, Wayne's 30+ year career as an award-winning multi-media sales leader has equipped him to become a brilliant motivator, strategist and management-thinker. Order his book! |
 Peter Brown, Creative Director
(click photo to hear sample commercials and jingles) |
Peter founded award- winning advertising firm DaVinci Marketing in 1990... and has remained at the cutting edge of strategy and branding. A chess player and classical pianist, he now binds his strategic sense with his career as a pop music producer to orchestrate advertising that hits all the right emotional and logical chords. |
This shouldn't be rocket science. Radio is an emotional medium and listeners tune in to radio--even talk radio--to feel something. The good news is that consumers buy on the basis of feeling more than fact. So why do so many advertisers and [gasp!] so many radio copywriters still treat radio advertising as if its purpose is to deliver facts? Read more...
A special offer on jingles.
Your advertiser using a jingle wields a double-edged sword in the battle for the public's heart. Read more...
We want to help YOU sell more radio...and it's free!
Okay, not entirely...but the first step is...and maybe even the second and third...all at no risk to you.
First, you choose a client or prospective client you'd like to make happy, and tell us a few words about their business. Next, one of two things will happen:
1. We may have a jingle or ad campaign "on the shelf" that would be perfect for your client. Find out more...
2. Or we can build one from scratch. Find out more...
The second step is we tell you which options are available to you. If we have an existing jingle or ad campaign that's a "match," you may be able to slip your client into something outstanding for as little as a few hundred dollars. (See product groups where we already have strong campaigns or jingles.)
The third step is we'll send you a customized demo to show your client. That may be free, or we may require a commitment from your station or your client. Either way, if your client isn't 100% satisfied with our work we'll refund the deposit. We'll also provide you with some ideas on how to present our work to your client...and then you'll walk your client through a fun meeting culminating in pressing PLAY. It's an exciting moment, and generally after two or three listens you'll see the first glimmer of dollar signs in your client's eyes. Now you can talk about making your station their new best friend, then whip out that new contract.
How do we get paid?
In Marlene's case, the station paid our bill...a pittance compared to the hundreds of thousands of dollars they made. Some stations prefer to have us deal directly with their client. Many choose to mark-up our fee. Whatever wins for you works for us, as long as an agreement is in place before our work is broadcast.
Hear Samples
Download our demo reel or click on individual tracks. From Maytag to Maple Lodge Farms to the little roofing company who stands for quality, and who boldy spends $175,000 on media year-after-year to remain the first name that comes to mind when thinking of roofing in his city.
Hear What We Can Do
For Your Client
Take a no-obligation test spin of our service. Chances are whatever challenges your client is facing, we've already encountered in our 1500+ ad campaigns and jingles.
"Dealing with your company has been a success story throughout. Excited clients, an excited sales team and increased revenues for our station."
(Bob Emery, GM, Salem Radio, Milwaukee)
"I've dealt with some of the biggest and best jingle companies in the world, and you people are top drawer."(John Tickner, WACK Radio, Newark, NY)
"We've worked with dozens of jingle companies and this one made our cash register ring right from the word GO. I honestly feel we got a Rolls-Royce product for the price of a Ford." (Phil Siegel, VP Marketing, Royal Mattress)
"Many times throughout my career at CHUM, your company helped me get clients on the air that otherwise would not have bought. Even after several years, ALL...not many, not most...of these clients are still active customers of mine."(Brian Johnston, CHUM Radio, Peterborough, ON)
"You're not going to believe this. We went into our client, showed him the two jingle concepts, and asked for a $76,000 order, which was pretty bold since he isn't fond of radio. He's a print guy, but he loved your jingles and asked us if he could sign up for two years right away...so we walked away with $152,000 of signed business. Obviously we're pretty tickled by your work." (Randy Beck, GSM, Corus Kingston, ON)
"Working with you has made selling radio so much easier. Frankly, I wouldn't want to be the radio station who competes against this." (Tim Belile, WPAC, Ogdensburg, NY)
